MINI John Cooper Works and Bulldog Racing once again take on the 24 Hours Race at the Nürburgring.

Munich. MINI John Cooper Works will compete again at
this year’s 53rd edition of the 24 Hours race at the Nürburgring. Last
year, MINI achieved a spectacular triumph in the SP-3T class of the
race with the near-production #317 MINI John Cooper Works Pro. The
so-called “Green Hell” offers one of the toughest tests in
motorsport with fast straights, demanding curves, and significant
elevation changes. The successful cooperation with the Bulldog Racing
Team will also continue this year.

MINI x DEUS: Spectacular Appearance.
At the
starting line of this year’s race, the MINI John Cooper Works will
attract attention with a specially designed livery, while the Bulldog
Racing Team will be exclusively dressed in the brands new season
collection. The partnership is a glimpse into something the two brands
MINI x DEUS are building toward.

“Our models have always been characterised by the combination of
design and dynamics. Our MINI John Cooper Works, which will compete in
the 24 Hours race at the Nürburgring, takes this combination to the
next level: Thanks to this collaboration with Deus Ex Machina, we are
setting new, exciting impulses for MINI fans and motorsport
enthusiasts. Both brands are characterised by creativity and attention
to detail, which allows the creation of exclusive designs with a
distinctly individual style,” explains Stefan Richmann, Head of MINI.

Racing DNA meets exclusive design.
For this
year’s 24 Hours race at the Nürburgring, the high-performance
orientation of MINI John Cooper Works is combined with the passion and
craftsmanship of Deus Ex Machina. The design team has pursued a
consistent black and white approach in the design of the vehicle
livery. The enlarged “DEUS” logo dominates the design as a
graphic element and becomes more than just a wordmark. The
unconventional, playful handling of the brand presence is typical of
DEUS and gives the MINI 24 Hours race car its visual identity this
year. The reduced black and white color scheme ensures that additional
elements such as starting numbers or team logos are harmoniously
integrated into the overall image. Hand-drawn logos on windows and
other surfaces underline the raw, conceptual character of the race
car, making it appear like a “moving sketchbook”. This is
intended to suggest that the Nürburgring 24 Hours race car is just a
foretaste. It is the perfect first milestone in the MINI x DEUS cooperation.

For the design of the race car livery, MINI Design collaborated with
Designworks. The BMW Group subsidiary has elaborated the creative idea
of DEUS in detail. “Successful brand collaborations arise when
partners inspire and drive each other forward. With DEUS, MINI and
Designworks, we were able to unleash a remarkable design dynamic. The
DEUS livery of the MINI John Cooper Works at the 24-hour race at the
Nürburgring is just the first proof of this,” says Holger Hampf,
Head of MINI Design.

MINI Continues Its Racing Heritage.
With its
appearance, MINI is continuing its long-standing racing heritage. The
brand has been considered an underdog in motorsports from the very
beginning – and yet it has written motorsport history. The 1964 Monte
Carlo Rally became a shining moment for the British Outsider. With its
transversely mounted front engine and front-wheel drive, the classic
Mini was the epitome of a practical small car – and proved to be a
successful race car thanks to the ingenious racing engineer John
Cooper. The victory in the Monte Carlo Rally was not a mere whim of
fate, but the result of meticulous work. This was followed by two more
victories in the famous rally in 1965 and 1967. The tradition and
passion for MINI’s racing heritage is still palpable and tangible in
the current models. The latest MINI John Cooper Works models are
characterised by their aerodynamic precision and performance-oriented
four-cylinder TwinPower Turbo petrol engine.

In case of queries, please contact:

Corporate Communications

Julian Kisch, Spokesperson Product Communications MINI
Phone:
+49-151-601-38072
E-Mail: julian.kisch@mini.com

Micaela Sandstede, Head of Communications MINI
Phone:
+49-176-601-61611
E-mail: micaela.sandstede@bmw.de